Brand Guidelines
Comprehensive brand identity guidelines for iYURA and The Ayurveda Experience brands.
iYURA Brand
Brand Colors
Primary
Primary Green
#038012
Secondary
#8B9F4A
Accent Gold
#C4A962
Backgrounds
Background
#FFF9EE
Surface
#FFFFFF
Bg Primary
#F6ECDA
Bg Tertiary
#FFFCF7
Reds & Pinks
Deep Red
#EB0B51
Crimson
#9E1317
Coral Pink
#FF4E6A
Red
#EC141F
Rose Pink
#E75080
Dark Red
#CB0F18
Magenta
#D558A1
Hot Pink
#FF054E
Salmon
#F16862
Oranges
Orange
#FF4A03
Peach Orange
#F7864A
Burnt Orange
#F46625
Yellows & Golds
Golden Yellow
#F9CB51
Yellow
#DFDE0D
Amber
#FFAD00
Mustard Yellow
#F7CA21
Greens
Forest Green
#199756
Bright Green
#249F02
Lime Green
#89BD23
Olive Green
#9DAE1D
Blues
Navy Blue
#22324B
Deep Blue
#055986
Royal Blue
#2B72B8
Sky Blue
#0DAFE9
Indigo
#2F2FC5
Purples & Neutrals
Violet
#7D72BC
Teal
#32C5BB
Dark Green
#295135
Black
#000000
Text & Status
Text Primary
#101010
Text Secondary
#4A4A4A
Text Muted
#8A8A8A
Border
#E2E2E2
Success
#2F855A
Warning
#D69E2E
Error
#C53030
Typography
Heading Font
Larken
Body Font
Open Sans
Brand Voice
Authentic
Rooted in genuine Ayurvedic tradition and heritage
Luxurious
Premium quality with an indulgent experience
Knowledgeable
Expert in Ayurvedic science and skincare
The Ayurveda Experience Brand
Brand Colors
Primary
Deep Sage Green
#1A5129
Forest Green
#5F982F
Lime / Chartreuse
#C5D933
Secondary
Light Cream
#F2E8DD
Olive / Sage
#B9B78F
Accent
Deep Purple
#9C3F8A
Orange
#F68522
Yellow
#F4D82E
Neutrals
White
#FFFFFF
Near Black
#101010
Typography
Heading Font
Merriweather
Body Font
Open Sans
Logo Usage
✓ Do
- • Use logo with adequate clear space
- • Maintain aspect ratio when scaling
- • Use approved color variations
- • Place on contrasting backgrounds
✗ Don't
- • Stretch or distort the logo
- • Add effects like shadows or outlines
- • Change logo colors outside guidelines
- • Place on busy backgrounds