Brand Guidelines
Comprehensive brand identity guidelines for iYURA and The Ayurveda Experience brands.
iYURA Brand
Brand Colors
Primary Green
#038012
Secondary Green
#8B9F4A
Background Cream
#FFF9EE
Typography
Heading Font
Larken
Body Font
Open Sans
Brand Voice
Authentic
Rooted in genuine Ayurvedic tradition and heritage
Luxurious
Premium quality with an indulgent experience
Knowledgeable
Expert in Ayurvedic science and skincare
The Ayurveda Experience Brand
Brand Colors
Primary
Deep Sage Green
#1A5129
Forest Green
#5F982F
Lime / Chartreuse
#C5D933
Secondary
Light Cream
#F2E8DD
Olive / Sage
#B9B78F
Accent
Deep Purple
#9C3F8A
Orange
#F68522
Yellow
#F4D82E
Neutrals
White
#FFFFFF
Near Black
#101010
Typography
Heading Font
Merriweather
Body Font
Open Sans
Logo Usage
✓ Do
- • Use logo with adequate clear space
- • Maintain aspect ratio when scaling
- • Use approved color variations
- • Place on contrasting backgrounds
✗ Don't
- • Stretch or distort the logo
- • Add effects like shadows or outlines
- • Change logo colors outside guidelines
- • Place on busy backgrounds